Coaching changes lives.
We'll help you change more lives.
Meet the Founders
About Us

Mary J Fourie ICF PCC | FPI RFP™
Professional Financial Coach Education Director
Over the past two decades, I have spent time working in the retail (clothing), online gaming, financial services and coaching sectors. In 2017 I founded an FSP, My Journey 2 Freedom, with the goal to prove the concept of Coached Lifestyle Financial Planning through invoiced as a fee-for-service to clients.
I am known for helping others answer the question of "How can I live a purposeful and meaningful life AND be financially free. My approach in helping others is to work with the whole-person incorporating mind, body, and soul. My gift is to inspire change-making; helping these individuals, like you, shift the way you earn and spend your money to align with what feels most purposeful and meaningful to you.
In building my toolbox of experience, qualifications and skills I have completed two NQF5 Higher Certificate’s in Financial Planning (Milpark Business School ) as well as a Leadership & Coach Training qualification from Star Leadership (Pty) Ltd. I am a Registered Financial Practitioner™ with the Financial Planning Institute Southern Africa (FPI), am credentialed with the International Coach Federation (ICF) as a Professional Certified Coach (PCC) and am also an accredited iEQ9 Enneagram Individual & Team Practitioner.
I want to change the world and believe I can do that by helping people get better at earning and spending their money, in line with living a values driven, purposeful and meaningful life. As a result of this passion I have committed myself to growing Professional Financial Coaching in South Africa. In support of this vision I have volunteered as part of both ICF South Africa and COMENSA.
I believe in being led by my values of freedom created by connection, contribution and response-ability. I believe that the journey to living a fulfilling and financially free life is accessible to all when approached with mindfulness and intention. It is this philosophy that filters through all my work, whether I am working directly with private clients or training Professional Financial Coaches to do the same.





Nabeel Khan
Co-founder
In the last decade, I have dedicated over 12 000 professional hours in front of clients, and have built an award winning financial advice business since generating over $40 million in production revenue for insurance companies and asset managers. Life is good when you’re at the top of a sales driven industry and It’s even better when you’re changing lives at the same time.
The funny thing is, I was never paid a cent for any of those life changing hours. I was paid for the sale of a financial product and my earnings was always conditional, my anxiety was through the roof, I always felt like I had to keep sprinting to stay on top, stay relevant, to keep policies active and my health suffered for it.
I really enjoy what I do but the problem for me, was the system. Everything around me was measured incorrectly… How was it so, that I enjoyed many ceremonies and was recognized for my achievements while dining in a 5-star Michelin restaurant on a beach in La Cote D ’Azure for none of the truly meaningful work that I spend hours practicing?
Why was it that my wellbeing and income was affected by a replacement of a life insurance policy? I knew the answer, understood that it wasn’t a quick fix to change the industry but I believed that solving that problem would be worth more to me and other humans than chasing targets and rolling in the commissions.
And that was the beginning of a new chapter in my life within financial services which, so far, brings me comfort, fulfilment, and the odd fire to put out here and there but, this is business right?!
I’ve since launched Africa’s 1st Free Money School and have pioneered a leading financial coaching program with my business partner Mary and we aim to develop and coach financial planners from all over the world to unlock their business’ true potential by evolving themselves and how they add value in and for their clients while getting recognised and paid for their efforts above and beyond the “professionalized salesman”.
The funny thing is, I was never paid a cent for any of those life changing hours. I was paid for the sale of a financial product and my earnings was always conditional, my anxiety was through the roof, I always felt like I had to keep sprinting to stay on top, stay relevant, to keep policies active and my health suffered for it.
I really enjoy what I do but the problem for me, was the system. Everything around me was measured incorrectly… How was it so, that I enjoyed many ceremonies and was recognized for my achievements while dining in a 5-star Michelin restaurant on a beach in La Cote D ’Azure for none of the truly meaningful work that I spend hours practicing?
Why was it that my wellbeing and income was affected by a replacement of a life insurance policy? I knew the answer, understood that it wasn’t a quick fix to change the industry but I believed that solving that problem would be worth more to me and other humans than chasing targets and rolling in the commissions.
And that was the beginning of a new chapter in my life within financial services which, so far, brings me comfort, fulfilment, and the odd fire to put out here and there but, this is business right?!
I’ve since launched Africa’s 1st Free Money School and have pioneered a leading financial coaching program with my business partner Mary and we aim to develop and coach financial planners from all over the world to unlock their business’ true potential by evolving themselves and how they add value in and for their clients while getting recognised and paid for their efforts above and beyond the “professionalized salesman”.
Ask Us Anything. anytime.
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